Blogging used to be pretty simple.
What I mean by this is that you could start a blog, write a couple of posts, and get some healthy traffic.
If you knew how to put a list post together you could get some REALLY good traffic. It’s why so many people still recommend that you write list posts.
In fact, you didn’t have to write good content at all. You just had to have content.
It was nice in the sense that you could make money by being average.
I think that’s what drew so many people to it.
They’d see others do average things and make money so they figured if that’s the most they had to do then why not do it?
But things have changed and it’s important to understand why.
Some people will moan and say blogging is harder now, but it really isn’t.
In fact, depending on how you look at it, you might say it’s easier because everyone is still trying to be average.
All you have to do is be above average to the right people and you have something special on your hands.
(Special Note: Please notice that I said “the right people” because this plays a huge role in things later.)
You do remember the principles of business that we talked about, right?
- Get them to notice you
- Get them to pay attention to you
- Get them to trust you
- Convert that trust into money
I told you that blogging can take care of all of those things.
And that’s where we begin our blog journey.
The people that succeed at blogging understand that blogging is much more than words on a screen.
People visit a blog because they have a problem that they want to be solved.
They don’t visit a blog and think “wow, this is a blog, so cool.“
They go to a blog and think “this better have the information I need and if it doesn’t then I’m gone in 3 seconds.”
Get them to pay attention to you.
What Is Your Blog?
To your audience, your blog is a resource. It’s where they go to find something.
To you, a blog is something else entirely.
It’s the marketing department for your business.
I thought we were talking about blogging?!
And we are.
But if you’re going to make this thing work then you need to understand that your blog is just part of your business.
It’s not the whole business. We’ll cover that later.
What you need to keep in mind now is how your audience sees your blog and how you should see it.
- Audience -> resource
- You -> marketing (get noticed, get them to pay attention, get them to trust you)
If you keep that in mind then everything else we talk about as we move forward will make sense.
If you don’t want to think of your blog as part of a bigger business or think that you don’t need the principles of business to follow then you don’t want to read any further.
This guide ain’t for you.
When I say “bigger business” I don’t mean one with dozens of employees or a million responsibilities. I’m talking about a Pocket Business.
Your blog is the marketing department of your Pocket Business.
And that marketing department needs to know who it is talking to.
This is where blogging has changed and most people don’t want to accept that change.
Remember how we talked about how over 5,000 brands are trying to get your attention every single day?
When you add that to the 4 principles of business you have a very big problem.
Not only do you have to figure out how you can apply those principles to your blog, but you also have to do so in a way that you stand out from the other 5,000 brands competing for attention.
That means you can try to go really big or you can start small. Chances are you’re doing this blog thing solo so you’ll want to start small.
And by small I mean picking one person to write to.
What do I mean?
I mean that you can’t look at your audience as a collection of people.
Your audience is one person.
Confused? Don’t worry, we’ll get into that next.
It’s time to choose a niche and you’d be surprised to know that this is where 73% of bloggers fail.