You know a lot about business now.
I’m being serious.
Forget trying to get that MBA, you don’t need it.
What you’ve learned so far are the essential parts of building an online business.
I’m being serious.
But this is more specific to blogging so let’s jump into how you can make money blogging.
While there are a ton of ways to make money blogging most people kind of fall, trip, and stumble upon ways to make money with their blog.
You, on the other hand, are different.
You don’t just want to make decent money, you want to make good money and that requires a plan.
When it comes to blogging there are four main ways that bloggers make money:
- Affiliate Marketing
Ads always seem appealing to people because they are pretty easy. Not in how you can finally get them onto your site but how you implement them.
Once you get ads up on your site then all you have to focus on is writing content and bringing people to your site.
There can be good money with ads if you can get people to your blog. As you can see, I love to make money with ads.
But that’s actually the main problem with ads.
You need a LOT of people to come to your site if you want to make decent money and to make decent money you need to be in a decent ad network (Monumetric, Mediavine, or AdThrive) and to be in a decent ad network you need to bring a LOT of people to your site.
See the cycle?
Many bloggers fall into the trap of starting a blog and getting AdSense up and running because some money is better than no money, right?
If you get Adsense on your blog and you’re doing 100 pageviews a day then you might make $0.50 a day. When you’re busting your ass to build up this blog business and you see that you’re making $0.50 a day that is very discouraging.
However, if you aren’t making any money but you know that you’re building up to something bigger, that can be encouraging.
Unfortunately, the problem is that you still need to get a lot of traffic.
If your goal is to make $1,000 a month with your blog, then if you happen to get into an ad network like Mediavine or AdThrive, you’re going to need AT least 50,000 pageviews a month to reach your $1,000 goal.
More than likely it will require 70,000+ pageviews.
That’s a lot of traffic.
To reach that goal, many bloggers find popular niches and then write about popular topics.
That way was brilliant.
In fact, I used to teach that as the main path for blogging success.
Unfortunately, it doesn’t work as well anymore because Pinterest changed. I won’t go into the details of that but if you really want to understand Pinterest then check out my Pinterest traffic study.
So if you can’t get a lot of traffic blogging in a short amount of time then ads shouldn’t be the main source of revenue that you’re going for.
Don’t get me wrong, you can get ad money in the long run, but how long do you want to wait before you start making money with your blog?
That leaves you with affiliate marketing, products, and services as potential revenue streams. For the sake of simplicity, consider all of these the same thing because in essence you’re convincing someone that you have a solution to a problem that they have.
So that means we are in the realm of selling.
Don’t get scared.
Selling isn’t bad and in fact, when you blog the way that I’m showing you, you’ll find that you aren’t really selling at all.
It’s pretty great.
But to understand selling we need to understand why people buy something.
Why People Buy
Most of the time people buy something because it solves a problem.
More specifically, people buy something when they believe that acquiring it will make them feel better than they currently do.
Otherwise, what’s the point of buying something?
When you go to the auto mechanic and he tells you that you’ll need to spend $1,000 to repair your car that’s a terrible feeling. But you know an even worse feeling will be not having a car so you can’t get to work and make money.
So what do you do?
Spend the $1,000.
It’s important to understand this concept because if you don’t then you’ll get random sales, but you won’t get the number of sales that you want.
If you can figure out what thing will make the person you’re talking to feel better, then you can present it to them and that will give you a great chance to make money.
But you’ll notice something in the previous paragraph.
This all depends on understanding who you are talking to.
And this is exactly why the micro-silo approach can be so effective.
Because you’re focusing your efforts on a specific topic then you know the people that you’re going to attract. Because you know these people you also know what will help them feel better or what will help them achieve what they want.
Because they see that you have a focus on the topic they’re interested in, they will trust you more and because they trust you more they are more willing to buy the affiliate product you recommend or the product you’re offering or the service that you’re providing.
Makes sense, right?
And once you’re done with that micro-silo and you’ve set up the ways to make money, you can move onto the next micro-silo and begin working on making money with that.
Over time, you’ve built up a number of micro-silos that are all doing their job in making money for your blog.
If it takes 50,000 people to help you make your first $1 with ads, it only takes ONE person to help you make money with affiliate marketing, products, or services.
Remember I said at the beginning that I wanted to make money as quickly as possible with a blog?
I can do this by writing about a specific topic that targets a specific person where I offer them a specific solution.
This isn’t a hard concept to grasp but it’s a hard concept to stick with.
It’s very easy to get lost in the trap of chasing big pageviews. It’s what most people sell you on when it comes to blogging.
But what happens when everyone is doing that?
How else do you achieve the results that you want (make more money) but by doing stuff better than them?
Can you get more traffic? Maybe. Maybe not.
A lot of that is out of control.
Can you provide a better experience for someone looking to solve a problem?
That is 100% within your control.
You don’t try to stand out with your blog by shouting the loudest so the crowd can hear you.
You stand out by walking up to the person, tapping them on the shoulder, and shaking their hand.
It’s why you find your niche and then choose a silo.
Once you have that silo you turn your focus to a micro-silo within it.
It’s why you focus your energy on one person because the reality is, that one person could represent 100s or 1000s of people looking for someone to trust and to help them with their problem.
Your goal with blogging is to establish you and your brand as that someone they can trust.
The bloggers that do that tend to last longer and build brands that continue to make them money month after month without the need to change who they are.
Creating Your Own Micro-Products
I’m always going to believe that creating your own digital products is the best business to have.
Because you’re in control of everything.
- The revenue
- The experience
- The marketing
- The product
However, it’s very easy to get overwhelmed with the craziness of creating a product, but you don’t have to go big to make money.
In fact, you can start with a micro-offer if you want.
I’ve made plenty of money selling $27 – $49 products. The key is knowing which offers to create.
If you’re interested in learning about my first product failures then I’ve put together a story for you.
If you don’t see the value in this approach to blogging then you will not want to continue here. You can go back to trying to get 100,000 people to your blog in the first 90 days.
I wish you the best of luck and I do not say that sarcastically.
However, if you understand the value of specificity in a generic world, then let’s continue moving forward by looking at the main aspect of blogging, which is content.
Increase Your Ad Revenue
If you already have a blog with ads on it and are wondering how you can increase ad revenue then check out this free mini-guide to increasing your blog’s ad revenue.
You shouldn’t be surprised that a lot of the principles you’re learning in this guide apply to boosting ad revenue as well.