The niche is picked. The micro-silo has been chosen. The blog is set up. The content is written.
More specifically, how do you get traffic to your blog?
There is no point in doing all of this work if you can’t get traffic to your blog.
No traffic, no money.
However, because you’re following this Blog Simple strategy it’s important to keep in mind that you’re not starving for a ton of traffic.
You’re looking for the right traffic.
Because you’ve set things up to where you have a chance of one person coming to your site will mean you have a chance of making money, that gives you an advantage over other bloggers.
If you visit any Facebook blogging group you’ll see tons of bloggers moaning about their lack of traffic. What they’re really moaning about is the fact that they aren’t getting a ton of traffic to make money with ads.
They still might be getting 300 pageviews a day, which isn’t a ton, but that’s 300 chances to make money.
Who would turn that down?
Don’t get me wrong, I would love for every blog that I create to get 100,000 pageviews a day, but I don’t want to create blogs that are dependent on getting that many pageviews to make money.
I don’t want my life to be dictated by the traffic gods.
I don’t want my wife to look at my sad face and ask what’s wrong and my only reply is that “Google hates me.“
That’s a sad life.
But I don’t live a sad life and neither will you.
So let’s figure out how to get traffic to your blog.
Who Do You Want to Attract?
That’s really the first question you need to ask yourself when it comes to traffic.
The problem with relying on ads to make money with your blog is that you don’t care what type of traffic you get. You want everyone and because you want everyone, you don’t really get to keep anyone.
So what you end up doing is every day looking for a whole new batch of people to come your way.
However, because you’re written content specific to a person then you know who you want to attract.
You want to attract the person that is going to love that content because you know if you bring anyone else to your blog, it’s going to be a wasted visit.
- Get them to notice you
- Get them to pay attention to you
- Get them to trust you
- Convert that trust into money
Because you’re keeping these principles in mind, it’s no surprise who you want. You just have to figure out how to get them to your site and to do that you simply need to know where they are.
Finding Your Audience
A common mistake that many bloggers make is that they assume that any place with a lot of people is a good place to advertise their blog.
For example, I can’t tell you how many people ask me if Twitter or Instagram will work for their blog just because those places have millions of people.
The answer is always the same.
It depends on your blog’s niche.
Imagine you had a blog on taxes. I don’t know why you would have a blog on taxes, but you do.
You see that Instagram has a billion people on it so what do you do?
You start up an Instagram account and start posting pictures of tax things.
Yes, I have no idea what are tax things so you’ll have to use your imagination here.
Anyways, you find that you are getting no traction whatsoever.
Because nobody goes on Instagram to look up tax things.
They just don’t.
However, if we take a look at Bogoten then we can see that it would probably be a good idea to use Instagram if we wanted to build the brand up.
Because people most definitely go on Instagram looking at inspiration for their home.
If you have a political blog then Twitter would make sense because people discuss politics on Twitter.
There are tons of different Facebook Groups so maybe you can find some that cater specifically to your blog’s niche.
Pinterest can get you traffic depending on your niche but so many people see others getting traffic from it that they jump into blindly and then wonder why it’s not doing its job.
The point is that there are many opportunities to drive traffic to your blog but you have to be smart about things.
Just because a traffic tactic works for one person it doesn’t mean it will work for you, especially if you aren’t in the same niche.
Something else that you have to also consider when looking for ways to drive traffic to your blog is that most of the time you can’t just show up, drop a link, and then disappear.
SEO is always going to be the Holy Grail of traffic because it’s traffic with intent.
What that means is that people that come from Google and other search engines are usually looking for something specific on your blog.
That’s why search engine traffic is so much easier to monetize than social media traffic.
It’s also why people that come via search engines to your blog stay longer on it.
It Still Comes Back to Value
Many traffic strategies require you to provide some type of value first before you can get anything out of it.
That’s just the nature of the beast and it means you have to put in work to build this blog up.
Some people aren’t ready for that. They want everything to be easy and the problem with that is if everything was easy then everybody would be doing it and therefore nothing would be easy.
So the rule is that if you want to generate traffic the easy way for your blog then you need to do the hard work.